Accelerate your social engagement with actionable insights

In this digital age, it is very common for a passenger to post about a bad (and occasionally good) experience on social media. Over the years, social media has acquired a tremendous following and is inherently open to all which can easily lead to a widespread dissonance. Nearly, 60% of international passengers use social media as they travel, according to the Passenger IT trends survey1.

The key to manage the negative sentiment and prevent its spread is to quickly sense and respond to customer concerns/complaints on social media.

Currently, this is being done manually by command centers. Due to the extensive number of social posts, this quickly turns into a problem of scale and tends to overwhelm the travel organizations like Airlines, Car Rentals, Travel Management Companies, Online Travel Companies (OTC). Still, absence of a timely response leads to disappointed customers and loss of brand value.